NowiHear.com Launches Campaign as Antidote to UnitedHealth Group Internet Hearing Aid Sales Initiative

As the audiology industry reacts to the news that Minnetonka-based
health insurer UnitedHealth Group is making discounted hearing aids
available for only $749-$949 per ear to both their customers and
non-customers, NowiHear.com,
a wholly owned consumer marketing division of AuDNet, Inc. wants consumers to understand the potential dangers of this
initiative and is offering an alternative.

NowiHear.com
is not alone in their concern about UnitedHealth Group’s decision, and
joins the Minnesota
Department of Health and professional industry organizations that
have taken specific actions regarding this news such as the American
Academy of Audiology, Academy of Doctors of Audiology, and American
Speech, Language, and Hearing Association.

Link: http://www.marketwatch.com/story/nowihearcom-launches-campaign-as-antidote-to-unitedhealth-group-internet-hearing-aid-sales-initiative-2011-11-04