Read about Text4Baby’s latest research demonstrating its effectiveness – STUDY: EFFECTIVENESS OF TEXT4BABY: A recently-released study demonstrates the effectiveness of the Text4baby program. Initial Outcomes From a 4-Week Follow-Up Study of the Text4baby Program in the Military Women’s Population: Randomized Controlled Trial found that targeted beliefs, including those about the importance of prenatal health care, the risk of alcohol use during pregnancy and the importance of prenatal vitamins were more likely to improve given exposure to Text4baby. The study was led by the Milken Institute School of Public Health (Milken Institute SPH) at George Washington University and the Madigan Army Medical Center and was published in the Journal of Medical Internet Research. The study authors concluded that Text4baby reduces health risk beliefs targeted by the text messages. Click here to learn more or to review the study